The final design effectively captures the African environment and the theme of agroforestry development. It prominently features various shades of orange to signify the earth, while green represents nature and growth. This color scheme is consistently applied throughout graphical elements and fonts.
The website’s layout is characterized by generous white-space, maintaining a clean and uncluttered appearance, while subtle earth-inspired patterns add depth and connect the viewer with nature. Curved lines throughout the design evoke a sense of natural and organic growth. Hand-drawn elements such as patterns on images, floral motifs, and decorative dots further enrich the design of the sections, linking to the lively African ambiance.
A combination of real project images and stock photos was used to reflect the essence of female entrepreneurship, independence, and freedom, which are central themes of the non-profit project. Fonts chosen for subtitles complement the overall theme with a nice contrast between main title and subtitle.
Overall, the website design radiates an open, optimistic, and vibrant atmosphere, reflecting the promise of a sustainable future for the region.
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